Struggling with a Shopify Store That Isn’t Bringing in Sales?
You’re not alone!

Many business owners launch a Shopify store expecting it to be a gateway to online success, only to face the frustrating reality of low sales and poor engagement. You’ve put in the effort, chosen themes, played with designs, and carefully listed products—but visitors aren’t converting. 

Sound familiar?
Imagine your store as more than just a digital storefront—it’s a place where visitors feel drawn in, captivated by what you offer, and confident enough to hit “Buy Now.” 

Too often, the key details that create this effect are overlooked or mishandled, turning potential sales into missed opportunities.

What’s Stopping Your Shopify Store from Thriving?

It’s a common trap: you’ve picked a theme, chosen colours and fonts (most likely at random), and filled out your product listings. 

But a good-looking store isn’t enough. 

Converting browsers into buyers takes strategy, structure, and an understanding of what turns “nice” into “compelling.”
Here’s the truth:
The top-performing Shopify stores aren’t just pretty. They’re built with purpose, guiding customers effortlessly through a buying journey and making it easy for them to choose and check out.
Imagine a Store that Looks Great – and Brings in Real Sales
Picture this: A potential customer lands on your homepage. Instantly, they’re pulled in by a design that speaks to your brand. 

Every click brings them closer to purchase, with beautifully presented product pages, clear descriptions, and smooth navigation. They reach checkout confidently, knowing they’re in the right place.
What if you could have this effect?
What if your store became your most powerful salesperson, working for you 24/7, capturing attention, building trust, and converting curiosity into commitment?

Imagine no more late nights tweaking, second-guessing, and wondering if your efforts are paying off. With the right approach, your Shopify store can become a true extension of your business vision, connecting with customers and generating real revenue.
Why Your Shopify Store Deserves More Than Just a Pretty Design
The difference between a store that simply “looks good” and one that sells lies in the details—the strategies that drive engagement, create desire, and build customer trust. 

Every top-performing store has these elements working together, ensuring that every visitor feels welcomed, understood, and encouraged to take action. 

But without guidance, many store owners find themselves feeling stuck, endlessly tweaking and hoping for results.
What if, instead of trying to guess what works, you had a proven roadmap to follow?

Forget trial and error!

Learn the exact steps to take, from setup to final polish, to create a store that’s more than just attractive—it’s a strategic powerhouse built to convert. 


Here’s what you’ll unlock:

Step-by-Step Shopify Setup: Start with the essentials and build a foundation that sets you up for success. No more wondering if you’ve missed something critical.
Design That Sells: Discover how to choose the perfect theme, colours, and layout that resonate with your brand and keep customers engaged. You don’t need design experience to make your store look polished and professional.
High-Impact Product Pages: Learn to create product pages that feel personal, with persuasive descriptions, professional images, and a layout designed to convert. These aren’t just placeholders—they’re your virtual sales assistants, guiding customers to choose your products with confidence.
Smooth Setup: From tax to shipping, these often-overlooked details can make or break the customer experience. I’ll show you how to get them right, so your store functions as flawlessly as it looks.

Here’s what else is waiting for you…

Building your store is just the beginning. 

To truly set you up for success, you’ll also get hands-on guidance, real-time support, and access to insights that go beyond the basics.
Real-Time Support and Expert Insights at Your Fingertips
Every week, we’ll meet on live Zoom calls where you can ask questions, troubleshoot, and receive real-time guidance. 

This isn’t just another course where you’re left on your own—you’ll be able to connect directly with me and industry experts who know exactly what it takes to succeed. 

These sessions cover everything from:
Pricing for Profit: How to confidently price your products without underselling yourself.
Branding for Success: Learn how to create a cohesive, memorable brand that connects with your audience and builds trust. From visuals to tone of voice, these strategies will help you stand out and keep customers coming back.
DIY Product Photography: Tips to take high-quality images that make your products shine, even without fancy equipment.
SEO Basics: A simple, clear introduction to help you attract organic traffic and get your store noticed.
Who Is This Course For?
The Shopify Blueprint is for you if:

  • You’re launching your first Shopify store and want to get it right the first time. 
  • You already have a store but are struggling to convert visitors into buyers. 
  • You feel overwhelmed by the technical setup and don’t know where to start. 
  • You want a store that reflects your brand, attracts loyal customers, and drives real revenue.
  • You’re ready to learn proven strategies from an expert who understands your challenges.

If any of this sounds like you, then The Shopify Blueprint was made to help you succeed.
Struggling with a Shopify Store That Isn’t Bringing in Sales?
You’re not alone!
Many business owners launch a Shopify store expecting it to be a gateway to online success, only to face the frustrating reality of low sales and poor engagement. 

You’ve put in the effort, chosen themes, played with designs, and carefully listed products—but visitors aren’t converting. 

 Sound familiar?

Imagine your store as more than just a digital storefront—it’s a place where visitors feel drawn in, captivated by what you offer, and confident enough to hit “Buy Now.” 

Too often, the key details that create this effect are overlooked or mishandled, turning potential sales into missed opportunities. Interest: 

What’s Stopping Your Shopify Store from Thriving?

It’s a common trap: you’ve picked a theme, chosen colours and fonts, and filled out your product listings. 

But a good-looking store isn’t enough. Converting browsers into buyers takes strategy, structure, and an understanding of what turns “nice” into “compelling.” 

Here’s the truth: The top-performing Shopify stores aren’t just pretty. They’re built with purpose, guiding customers effortlessly through a buying journey and making it easy for them to choose and check out. 

Imagine a Store that Looks Great – and Brings in Real Sales 

Picture this: A potential customer lands on your homepage. Instantly, they’re pulled in by a design that speaks to your brand. Every click brings them closer to purchase, with beautifully presented product pages, clear descriptions, and smooth navigation. 

They reach checkout confidently, knowing they’re in the right place. What if you could have this effect? What if your store became your most powerful salesperson, working for you 24/7, capturing attention, building trust, and converting curiosity into commitment? Imagine no more late nights tweaking, second-guessing, and wondering if your efforts are paying off. With the right approach, your Shopify store can become a true extension of your business vision, connecting with customers and generating real revenue.

Create an E-Commerce Store That Sells

The Shopify Blueprint

Learn how to design & launch your online store.

The Shopify Blueprint is designed to teach you how to turn your DIY project that feels scattered into a polished, professional e-commerce store that engages and converts.

The Shopify Blueprint$0

What you'll get:

(1) Step-by-Step Video Lessons: 


Detailed tutorials guiding you through every stage of setting up your Shopify store, including: 

Shopify Account Setup: Starting from the very basics of opening your Shopify account. 

Store Design: How to choose the right theme for your needs and create a visually appealing and user-friendly store design. 

Product Addition: Instructions on how to list your products effectively, with tips on descriptions, images, and categorisation. 

Tax and Shipping Settings: Easy-to-follow guidance on updating crucial settings to ensure smooth operations.

Domain Connection and Configuration: Comprehensive tutorials on how to connect your domain to Shopify and set it as the primary domain, ensuring a professional and cohesive online presence for your brand.

(2) Favourite CSS Codes for Quick Styling: 

Unlock my go-to CSS snippets for instant page enhancements. Don't fret—I'll guide you through every step of implementing them to add that polished touch to your store.

(3) Curated List of Essential Shopify Apps & Sales Channels: 

Gain exclusive access to my personal selection of must-have Shopify apps and effective sales channels that can enhance your store's functionality and extend its reach.

AND...
Weekly live Zoom calls to answer all your questions and help you get unstuck, no matter where you are in the process. 

Weekly calls with industry experts to set you up for success right from the start: 

  • Pricing for Profit so you’re never undercutting yourself 
  • Product Photos that sell—no fancy equipment needed! 
  • SEO basics to get found online and drive traffic to your store

…and much, much more!
BONUSES

*** BONUS 1 ***

Marketing and Content Planning Spreadsheet - value $299

A must-have tool for planning and organising marketing efforts and content strategy -  fundamental for both new and growing businesses!


*** BONUS 2 ***

The Launch Checklist - value $99

The Launch Checklist is your essential roadmap, ensuring every detail is polished and perfected before unveiling your Shopify store to the world.


*** BONUS 3 ***

Social Media Planner - value $80

A comprehensive tool to streamline your content strategy and boost engagement.

"Mel is an absolute gem! 

She worked wonders crafting my Shopify website, tackling the challenge of seamlessly integrating a booking platform and service packages with ease. Her friendliness and professionalism made the entire process a joy. I can’t recommend her highly enough!"

Hayley
FibroSculpt

"Transitioning from Wix to Shopify was daunting until I started the Shopify Blueprint Course. Its self-paced, clear structure made learning easy, even without prior Shopify experience. Covering everything from account setup to payment configuration, the course boosted my confidence significantly."

Daisy
Sneaky Wholefoods
"Mel’s course takes you by the hand and guides you down the road to success. There is not one detail that she has not thought of and presented to me in this very thorough guide! I felt that my money was well-spent and I know that the investment will very quickly return to me through increased sales. My shop has never looked so professional and inviting!”
Kristien
Six Foot Something

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder
Hi, I'm Mel, your go-to guide on this Shopify journey.
With over a decade in e-commerce, running my own 43 award-winning skincare brand, and building Shopify sites for clients, I've been in the trenches and know what works. 

Over the years, I've seen so many DIY websites, and it truly pains me to witness the same mistakes repeated by passionate business owners.

That's why I'm here—to change the narrative and help you craft a Shopify store that's not only functional but professionally polished. 

Let's make your store standout together!

Ready to build something amazing?

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By purchasing "The Shopify Blueprint" course, you agree to the following terms:

Sales Policy: All sales are final. Due to the digital nature of this course and the immediate access provided to all course materials and resources upon purchase, we do not offer refunds. We encourage you to review all course information and descriptions thoroughly before making your purchase to ensure it meets your learning needs.

Course Structure: Every step of "The Shopify Blueprint" is meticulously laid out for you. The course is designed to be self-paced and entirely online, allowing you to learn on your own schedule.

Course Access: Upon enrolment, you gain unlimited access to this course for as long as it remains available. This includes all current modules, video lessons, downloadable resources, and any future updates to the course content, all at no additional cost.

Support: Please note that this purchase is for the course content only. One-on-one support, personalised coaching, or additional assistance outside of the structured course materials is not included. However, we strive to make our course comprehensive and user-friendly to empower your learning journey.

While this purchase includes the course content only, we understand the importance of support on your journey.
Should you require additional guidance or support, we highly recommend joining "The Shopify Kick-Starter Club," where you'll find a community of like-minded individuals, monthly Q&A calls, and access to expert masterclasses tailored to e-commerce startups.

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